By Abdullahi Shehu Karaye
The new Kano-based football club, Bichi First FC, has made a significant move to enhance its media operations by appointing renowned sports journalist Muzammil Dalha Yola as its Media Director. This strategic appointment is expected to strengthen the club's communications and publicity activities as it prepares to compete in the Nigerian National League (NNL).
Muzammil Dalha Yola, who also serves as the Assistant Secretary of the Sports Writers Association of Nigeria (SWAN), Kano State Chapter, brings a wealth of experience to his new role. A member of the Local Organizing Committee for Zone E Preliminary NUGA Games at Aliko Dangote University of Science and Technology (ADUSTECH).
As the head of the sports unit at Aminci Radio Kano, Yola has established himself as a respected voice in sports journalism in Kano and beyond. His expertise will undoubtedly play a crucial role in shaping the media narrative of Bichi First FC.
In his new position, Yola will head the club's media department, overseeing all communications and publicity activities. His experience as the NLO Northwest Media Officer further underscores his capabilities in handling media relations and promoting the interests of the club. With Yola at the helm, Bichi First FC is poised to build strong media relationships and effectively tell its story to fans and stakeholders.
Bichi First FC looks forward to working with Muzammil Dalha Yola as it embarks on its journey in the Nigerian National League. The appointment of Yola is part of the club's efforts to build a solid foundation for success, both on and off the pitch. With a strong media strategy in place, the club is confident of gaining increased visibility and support from fans and the wider community.
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